Global Probiotics Market Trends and Outlook
Probiotics are beneficial microorganisms that play a crucial role in maintaining gut health, supporting the immune system, and aiding in the treatment of various ailments, including digestive and neurological disorders. These microorganisms help prevent diseases by promoting a healthy balance of beneficial and non-beneficial microbes in the body. Found in fermented foods such as yogurt and sauerkraut, as well as in health supplements, probiotics contribute to the prevention and treatment of dysbiosis, a condition resulting from microbial imbalance. With the rise in lifestyle-related disorders such as lactose intolerance, antibiotic-associated diarrhea, and digestive imbalances, probiotics have gained prominence as an essential solution for maintaining overall well-being. They are available in oral and topical forms, targeting the gastrointestinal tract and other body cavities to enhance immunity, reduce inflammation, and regulate bowel movements.
Certain probiotic strains, such as Lactobacillus acidophilus, naturally reside in the human digestive system, aiding in food breakdown, nutrient absorption, and protection against harmful bacteria. Similarly, Streptococcus salivarius is among the first colonizers of the human oral cavity and gut, playing a critical role in immune regulation and inflammatory response. Bifidobacterium, a gram-positive anaerobic bacterium, is found in the intestines of infants and pregnant women, contributing to overall gut health. These probiotics, along with various other strains, are being increasingly incorporated into dietary products to provide targeted health benefits, including improved digestion, cognitive function, mood regulation, and stress management. The growing awareness of personalized nutrition has led to a surge in demand for customized probiotic formulations that cater to specific health needs.
The global probiotics market is expected to expand significantly, with a projected CAGR of 9.8% from 2024 to 2030, reaching a value of $126.7 billion by 2030. This growth is fuelled by increasing consumer demand for functional foods with added health benefits, advancements in microbiome research, and the rising prevalence of digestive disorders. The use of probiotics as an alternative to antibiotics has also gained attention, especially in light of concerns regarding antibiotic resistance and the need for sustainable healthcare solutions. However, challenges such as maintaining product quality, ensuring regulatory compliance, and overcoming consumer scepticism persist. High production costs, competition from alternative products, and issues related to storage and shelf-life further impact market expansion. Despite these hurdles, continued innovation and increasing consumer awareness are expected to drive the probiotics industry forward, solidifying its role in preventive healthcare and holistic well-being.
Probiotics Regional Market Analysis
Geographically, Asia-Pacific is anticipated to be the largest and fastest growing global market for probiotics, owing to a rapidly growing population, increasing disposable incomes, rising awareness about the importance of overall health & wellbeing and knowledge & inclination towards traditional dietary options, especially probiotics for maintaining gut health. In addition, government regulations are very supportive, which further encourage investments in research & development towards innovating and improving the desired products. Collaborations between academic institutions, government organizations and industry players are the factors in enhancing the product safety and efficacy, which in turn, are propelling the global market growth.
Probiotic Market Analysis by Strain
Based on strain, Bacteria is anticipated to account for the larger share in the global market for Probiotics, owing to the use of this strain in various product applications, such as yogurt, fermented dairy products, functional foods and dietary supplements, apart from which safety profile and clearly documented health benefits of beneficial bacteria also play a role. Extensive research and clinical trials on bacterial strains for product efficacy and safety is another significant factor for supporting demand in the global market of Probiotics. In addition, growing incidence of gastrointestinal and extraintestinal disorders, along with increased awareness about gut health and rising preferences for nutritional foods, are stimulating the market for bacterial strains in Probiotics. On the other hand, the demand for Yeast strains is expected to be faster growing in the global market for Probiotics because of their wider utilization in probiotic drinks. Yeast-reinforced drinks help in regulating the intestines and protecting intestinal lining. Moreover, this strain also supports regulating various parts of the immune system and keeps the intestinal barrier function running. Another key factor fuelling demand for this strain is increasing awareness about the benefits associated with the consumption of probiotics.
Probiotics Market Analysis by Function
By function, Preventative healthcare is anticipated to account for the largest share of the global Probiotics market. This can be attributed to growing health issues, which has compelled market players to invest in research & development and launch novel probiotic products. In addition, Probiotics play a major role in amelioration of symptoms of improper intestinal health, lactose intolerance and reducing the risk of various other common ailments. However, demand for Probiotics for Therapeutic functions is expected to be the fastest growing, since these products are found capable of benefitting gastrointestinal health, constipation, cancer, liver diseases and urogenital infection. Apart from this, they are also helpful in treating various communicable and non-communicable ailments.
Probiotics Market Analysis by Application
Based on application, Foods & Beverages is expected to account for the largest share in the global market for probiotics. The reasons include increasing interest among consumers for functional foods and beverages that can support digestive health, increasing trend to achieve overall wellbeing and growing application of probiotics in yogurt. Dietary Supplements, though, is expected to be the fastest growing application for Probiotics during the analysis period because of the prevalence of gut-related ailments and increasing awareness about health benefits of these supplements. These supplements also help in improving the nutritional value of foods, in addition to help fight against any type of infection in the body.
Probiotics Market Analysis by Distribution Channel
Based on distribution channel, Hypermarkets/Supermarkets lead the market for Probiotics, since these outlets are easily accessible to a number of individuals. Other than providing basic groceries, hypermarkets & supermarkets also stock certain necessary items, such as Probiotics in various forms, so that consumers can fulfil all their requirements under a single roof. However, Online Sales are expected to be the fastest growing channel via which Probiotics are purchased, owing to consumer preferences, convenience, personalized choices, easy comparison of prices & brands, heavy discounts & offers and easy door delivery.
Probiotics Market Report Scope
This global report on Probiotics analyzes the global and regional markets based on strain, form, function, application, end-use sector and distribution channel for the period 2021-2030 with projections from 2024 to 2030 in terms of value in US$. In addition to providing profiles of major companies operating in this space, the latest corporate and industrial developments have been covered to offer a clear panorama of how and where the market is progressing.
Key Metrics
| Historical Period: | 2021-2023 | |
| Base Year: | 2024 | |
| Forecast Period: | 2024-2030 | |
| Units: | Value market in US$ | |
| Companies Mentioned: | 60+ |
Probiotics Market by Geographic Region
- North America (The United States, Canada and Mexico)
- Europe (France, Germany, Italy, Russia, Spain, The United Kingdom and Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea and Rest of Asia-Pacific)
- South America (Argentina, Brazil and Rest of South America)
- Middle East & Africa
Probiotics Market by Strain
- Bacteria
- Bifidobacterium
- Lactobacillus
- Streptococcus
- Other Bacteria (Primarily including Bacillus, Enterococcus, Escherichia & Ligilactobacillus)
- Yeast
- Saccharomyces Boulardii
- Other Yeasts (Primarily including Kluyveromyces marxianus, Yarrowia lipolytica, Pichia kudriavzevii & Candida tropicalis)
Probiotics Market by Form
- Dry
- Liquid
Probiotics Market by Function
- Preventive
- Regular
- Therapeutic
Probiotics Market by Application
- Animal Feed
- Dietary Supplements
- Foods & Beverages
Probiotics Market by Distribution Channel
- Convenience/Retail Stores
- Hypermarkets/Supermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Sales
Probiotics Market Frequently Asked Questions (FAQs)
The global Probiotics market is expected to grow at a CAGR of 9.8% during the 2024-2030 analysis period.
The global Probiotics market size is estimated at US$72 billion in 2024.
Asia-Pacific forms the largest global market for Probiotics.
Asia-Pacific is expected to be the fastest growing region for Probiotics.
Bacteria strain accounts for the largest share of the Probiotics market.
Foods & Beverages is the largest application for Probiotics in 2024 with a share of over 40% in 2024.
The global demand for Probiotics is being driven by several key factors, which mainly include increasing demand for functional and convenient foods with extra health benefits, and rising awareness for personalized nutrition due to availability of customized probiotic formulations for specific health issues, such as better cognitive function, mood regulation and stress management.
PART A: GLOBAL MARKET PERSPECTIVE
1. Introduction
- Probiotics Outline
- Probiotics Defined
- Strains used in Probiotics
- Bacteria
- Bifidobacterium
- Lactobacillus
- Streptococcus
- Other Bacteria
- Yeast
- Saccharomyces
- Other Yeasts
- Probiotic Product Forms
- Dry
- Liquid
- Probiotics Functions
- Preventive
- Regular
- Therapeutic
- Probiotics Applications
- Animal Feed
- Dietary Supplements
- Foods & Beverages
- Probiotics Distribution Channels
- Convenience/Retail Stores
- Hypermarkets/Supermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Sales
2. Key Market Trends
3. Key Global Players
- AB-Biotics SA
- Adisseo
- Amul
- Amway Corp
- Apsen Farmaceutica S/A
- Archer Daniels Midland (ADM)
- Arla Foods amba
- Bifodan A/S
- BioGaia AB
- BIOHM Health
- China-Biotics, Inc.
- Chr. Hansen Holding A/S
- Church & Dwight Co, Inc.
- Custom Probiotics, Inc.
- Danone SA
- Deerland Probiotics & Enzymes
- Dr. Willmar Schwabe GmbH and Co. KG
- E.I. DuPont De Nemours and Co
- Elanco
- Estee Lauder Companies, Inc.
- Ganeden, Inc.
- Garden of Life (Nestle SA)
- General Mills, Inc.
- Glac Biotech
- i-Health, Inc.
- Infinant Health, Inc.
- International Flavors & Fragrances, Inc.
- Kerry Group plc
- Koninklijke DSM NV
- Lallemand, Inc.
- Lesaffre Group
- Lifeway Foods, Inc.
- L'Oreal SA
- Megmilk Snow Brand Co Ltd
- Meiji Holdings Co Ltd
- Morinaga Milk Industry Co Ltd
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Nature's Bounty Co
- Nature's Way Products LLC
- Nebraska Cultures, Inc.
- Neutraceutix, Inc.
- NextFoods, Inc.
- Novozymes A/S
- Now Foods
- NutraScience Labs
- PepsiCo, Inc.
- PharmaCare Laboratories Pty Ltd
- Probi AB
- Probiotical SpA
- Procter & Gamble Co
- Protexin
- Protocol For Life Balance
- Reckitt Benckiser LLC
- Renew Life Formulas LLC
- Sabinsa Corp
- So Good So You
- Suja Life LLC
- Sun Genomics
- SynBio Tech, Inc.
- UAS Laboratories LLC
- Unique Biotech Ltd
- Winclove Probiotics BV
- Yakult Honsha Co Ltd
4. Key Business & Product Trends
5. Global Market Overview
- Global Probiotics Market Overview by Strain
- Global Probiotics Strain Market Overview by Global Region
- Bacteria
- Bifidobacterium
- Lactobacillus
- Streptococcus
- Other Bacteria
- Yeast
- Saccharomyces
- Other Yeasts
- Global Probiotics Market by Form
- Dry
- Liquid
- Global Probiotics Market by Function
- Preventive
- Regular
- Therapeutic
- Global Probiotics Market Analysis by Application
- Animal Feed
- Dietary Supplements
- Foods & Beverages
- Global Probiotics Market by Distribution Channel
- Convenience/Retail Stores
- Hypermarkets/Supermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Sales
PART B: REGIONAL MARKET PERSPECTIVE
- Global Probiotics Market Overview by Geographic Region
REGIONAL MARKET OVERVIEW
6. North America
- North American Probiotics Market Overview by Geographic Region
- North American Probiotics Market Overview by Strain
- North American Probiotics Market Overview by Form
- North American Probiotics Market Overview by Function
- North American Probiotics Market Overview by Application
- North American Probiotics Market Overview by Distribution Channel
- Country-wise Analysis of North American Probiotics Market
- The United States
- United States Probiotics Market Overview by Strain
- United States Probiotics Market Overview by Form
- United States Probiotics Market Overview by Function
- United States Probiotics Market Overview by Application
- United States Probiotics Market Overview by Distribution Channel
- Canada
- Canadian Probiotics Market Overview by Strain
- Canadian Probiotics Market Overview by Form
- Canadian Probiotics Market Overview by Function
- Canadian Probiotics Market Overview by Application
- Canadian Probiotics Market Overview by Distribution Channel
- Mexico
- Mexican Probiotics Market Overview by Strain
- Mexican Probiotics Market Overview by Form
- Mexican Probiotics Market Overview by Function
- Mexican Probiotics Market Overview by Application
- Mexican Probiotics Market Overview by Distribution Channel
7. Europe
- European Probiotics Market Overview by Geographic Region
- European Probiotics Market Overview by Strain
- European Probiotics Market Overview by Form
- European Probiotics Market Overview by Function
- European Probiotics Market Overview by Application
- European Probiotics Market Overview by Distribution Channel
- Country-wise Analysis of European Probiotics Market
- France
- French Probiotics Market Overview by Strain
- French Probiotics Market Overview by Form
- French Probiotics Market Overview by Function
- French Probiotics Market Overview by Application
- French Probiotics Market Overview by Distribution Channel
- Germany
- German Probiotics Market Overview by Strain
- German Probiotics Market Overview by Form
- German Probiotics Market Overview by Function
- German Probiotics Market Overview by Application
- German Probiotics Market Overview by Distribution Channel
- Italy
- Italian Probiotics Market Overview by Strain
- Italian Probiotics Market Overview by Form
- Italian Probiotics Market Overview by Function
- Italian Probiotics Market Overview by Application
- Italian Probiotics Market Overview by Distribution Channel
- Russia
- Russian Probiotics Market Overview by Strain
- Russian Probiotics Market Overview by Form
- Russian Probiotics Market Overview by Function
- Russian Probiotics Market Overview by Application
- Russian Probiotics Market Overview by Distribution Channel
- Spain
- Spanish Probiotics Market Overview by Strain
- Spanish Probiotics Market Overview by Form
- Spanish Probiotics Market Overview by Function
- Spanish Probiotics Market Overview by Application
- Spanish Probiotics Market Overview by Distribution Channel
- The United Kingdom
- United Kingdom Probiotics Market Overview by Strain
- United Kingdom Probiotics Market Overview by Form
- United Kingdom Probiotics Market Overview by Function
- United Kingdom Probiotics Market Overview by Application
- United Kingdom Probiotics Market Overview by Distribution Channel
- Rest of Europe
- Rest of Europe Probiotics Market Overview by Strain
- Rest of Europe Probiotics Market Overview by Form
- Rest of Europe Probiotics Market Overview by Function
- Rest of Europe Probiotics Market Overview by Application
- Rest of Europe Probiotics Market Overview by Distribution Channel
8. Asia-Pacific
- Asia-Pacific Probiotics Market Overview by Geographic Region
- Asia-Pacific Probiotics Market Overview by Strain
- Asia-Pacific Probiotics Market Overview by Form
- Asia-Pacific Probiotics Market Overview by Function
- Asia-Pacific Probiotics Market Overview by Application
- Asia-Pacific Probiotics Market Overview by Distribution Channel
- Country-wise Analysis of Asia-Pacific Probiotics Market
- China
- Chinese Probiotics Market Overview by Strain
- Chinese Probiotics Market Overview by Form
- Chinese Probiotics Market Overview by Function
- Chinese Probiotics Market Overview by Application
- Chinese Probiotics Market Overview by Distribution Channel
- India
- Indian Probiotics Market Overview by Strain
- Indian Probiotics Market Overview by Form
- Indian Probiotics Market Overview by Function
- Indian Probiotics Market Overview by Application
- Indian Probiotics Market Overview by Distribution Channel
- Japan
- Japanese Probiotics Market Overview by Strain
- Japanese Probiotics Market Overview by Form
- Japanese Probiotics Market Overview by Function
- Japanese Probiotics Market Overview by Application
- Japanese Probiotics Market Overview by Distribution Channel
- South Korea
- South Korean Probiotics Market Overview by Strain
- South Korean Probiotics Market Overview by Form
- South Korean Probiotics Market Overview by Function
- South Korean Probiotics Market Overview by Application
- South Korean Probiotics Market Overview by Distribution Channel
- Rest of Asia-Pacific
- Rest of Asia-Pacific Probiotics Market Overview by Strain
- Rest of Asia-Pacific Probiotics Market Overview by Form
- Rest of Asia-Pacific Probiotics Market Overview by Function
- Rest of Asia-Pacific Probiotics Market Overview by Application
- Rest of Asia-Pacific Probiotics Market Overview by Distribution Channel
9. South America
- South American Probiotics Market Overview by Geographic Region
- South American Probiotics Market Overview by Strain
- South American Probiotics Market Overview by Form
- South American Probiotics Market Overview by Function
- South American Probiotics Market Overview by Application
- South American Probiotics Market Overview by Distribution Channel
- Country-wise Analysis of South American Probiotics Market
- Argentina
- Argentine Probiotics Market Overview by Strain
- Argentine Probiotics Market Overview by Form
- Argentine Probiotics Market Overview by Function
- Argentine Probiotics Market Overview by Application
- Argentine Probiotics Market Overview by Distribution Channel
- Brazil
- Brazilian Probiotics Market Overview by Strain
- Brazilian Probiotics Market Overview by Form
- Brazilian Probiotics Market Overview by Function
- Brazilian Probiotics Market Overview by Application
- Brazilian Probiotics Market Overview by Distribution Channel
- Rest of South America
- Rest of South American Probiotics Market Overview by Strain
- Rest of South American Probiotics Market Overview by Form
- Rest of South American Probiotics Market Overview by Function
- Rest of South American Probiotics Market Overview by Application
- Rest of South American Probiotics Market Overview by Distribution Channel
10. Middle East & Africa
- Middle East & Africa Probiotics Market Overview by Strain
- Middle East & Africa Probiotics Market Overview by Form
- Middle East & Africa Probiotics Market Overview by Function
- Middle East & Africa Probiotics Market Overview by Application
- Middle East & Africa Probiotics Market Overview by Distribution Channel
PART C: GUIDE TO THE INDUSTRY
PART D: ANNEXURE
1. RESEARCH METHODOLOGY
2. FEEDBACK
AB-Biotics SA
Adisseo
Amul
Amway Corp
Apsen Farmaceutica S/A
Archer Daniels Midland (ADM)
Arla Foods amba
Bifodan A/S
BioGaia AB
BIOHM Health
China-Biotics, Inc.
Chr. Hansen Holding A/S
Church & Dwight Co, Inc.
Custom Probiotics, Inc.
Danone SA
Deerland Probiotics & Enzymes
Dr. Willmar Schwabe GmbH and Co. KG
E.I. DuPont De Nemours and Co
Elanco
Estee Lauder Companies, Inc.
Ganeden, Inc.
Garden of Life (Nestle SA)
General Mills, Inc.
Glac Biotech
i-Health, Inc.
Infinant Health, Inc.
International Flavors & Fragrances, Inc.
Kerry Group plc
Koninklijke DSM NV
Lallemand, Inc.
Lesaffre Group
Lifeway Foods, Inc.
L'Oreal SA
Megmilk Snow Brand Co Ltd
Meiji Holdings Co Ltd
Morinaga Milk Industry Co Ltd
Mother Dairy Fruit & Vegetable Pvt. Ltd.
Nature's Bounty Co
Nature's Way Products LLC
Nebraska Cultures, Inc.
Neutraceutix, Inc.
NextFoods, Inc.
Novozymes A/S
Now Foods
NutraScience Labs
PepsiCo, Inc.
PharmaCare Laboratories Pty Ltd
Probi AB
Probiotical SpA
Procter & Gamble Co
Protexin
Protocol For Life Balance
Reckitt Benckiser LLC
Renew Life Formulas LLC
Sabinsa Corp
So Good So You
Suja Life LLC
Sun Genomics
SynBio Tech, Inc.
UAS Laboratories LLC
Unique Biotech Ltd
Winclove Probiotics BV
Yakult Honsha Co Ltd
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